Why we never have time to implement strategy
You go away with your senior management team, spend two days with an external facilitator and come back with what you think is a great strategy. The only problem is that when you get back you are...
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7 Steps to Boost Your Marketing in 2011
How would you score your marketing in 2010? Give yourself 10/10 if you had a consistent flow of profitable new customers joining your business month after month. Unfortunately for most businesses, they...
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Why online coverage (often) beats print
While many businesses seem to be moving forward and embracing all things online including social media marketing, when it comes to getting results through public relations, there is still a widely-held...
View ArticleNew Year’s resolution: ditch the standard business plan
There is a heated debate regarding the merits of having a business plan. Traditionally, business plans have been lengthy and all-encompassing documents. Though there is a place for comprehensive...
View ArticleWhy small businesses need marketing plans
Vision without action is a daydream. Action without vision is a nightmare—Japanese proverb If you are a small business owner who believes marketing plans are only for large corporations, perhaps you...
View ArticleDo you play games with your business?
Chess and poker are games that are played by people all over the world, with different levels of ability. I believe that many organisations play similar games with their business. Chess is a game of...
View Article3 steps to building a brand from the ground up
The way your business is branded can make or break it in today’s globalised, competitive world. Effective branding is more important now than ever because competitors are no longer just down the road,...
View ArticleIs saying no part of your strategy?
Strategy is a difficult thing for small business. We always believe that we have found the perfect niche in the market and that we will make the most of it. But sales don’t always come as quickly as...
View Article5 tips for negotiating a big deal
How do you decide the price of your first big deal without pricing yourself out of business? Here are simple steps to a better negotiating strategy. The product is done and out there. The feedback is...
View ArticleKickstart your business Facebook page: six insider tips
Dynamic Business is bringing you our top stories from 2012. Here’s a great lesson from April 3 on how to kickstart your business Facebook page. With more than 800 million active Facebook users around...
View ArticleWin $50,000 worth of services for your business
This year could be the biggest year of growth that one lucky company has ever had. Dynamic Business and Strategy and Action are launching a $50,000 Marketing Breakthrough Competition. The prize is...
View ArticleThe myth of overnight success
Moving your small business from plan to powerhouse always takes a ton of preparation–even if most people never see it. Lots of people think Lexion Capital was an overnight success. And in some ways, it...
View ArticleHow to win a business negotiation
Almost every aspect of business involves a certain amount of negotiation — here’s how to come out on the winning side. If you’re in business, you’re a negotiator. You have no choice. Business doesn’t...
View ArticleAustralian Canon ready for World Cup glory
When it comes to social media marketing, giving customers a quirky insight into the inner workings of your business is key to engaging them and generating interest in your organisation and its ethos....
View ArticleThe 6 steps to multi-channel customer experience success
The introduction of a multi-channel strategy may initially appear dauntingly complex as it potentially incorporates seven categories of channel: face-to-face, call centre, online, social media, mobile...
View ArticleHow to build a lean and efficient business plan
Your business plan must be ready to accommodate rapid changes so that your company can follow suit. Here are five ways to make your business plan as effective as possible. The concept of the lean...
View ArticleIt takes five follow-ups to make the sale
Businesses expect to close in on a sale after communicating once with a potential buyer, but research found that 98 percent of sales occur once a certain level of trust has been established. With only...
View ArticleKey ingredients of a great business plan
Although the current economic climate may not be seem conducive to starting a business, it remains true that one of the biggest causes of failure for any Australian venture is poor planning. A business...
View ArticleWant to succeed? Get used to failure
Stop thinking so much–you’re just procrastinating, says Jessica Herrin, founder of WeddingChannel.com and Stella and Dot. You have to fail your way to success. In entrepreneurship, “there is no easy....
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Breakfast with extraordinary businesswomen
Dynamic Business recently sat down for breakfast with the League of Extraordinary Women to experience first-hand what the League is all about. Star of the event was entrepreneur, Lucie Trinco, who...
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